Breaking Through the Crowd with Effective Brand Strategy
Learn proven strategies to stand out with foolproof brand strategy.
BRANDING / MARCH 24
Industry
Technology, Education
Discipline
Brand Naming, Visual Identity, UI/UX
Adoniram from Juggu Tech approached us to develop a complete brand identity and naming for their new education platform, which later became Aprendy. The goal was to create a brand that was approachable, innovative, and trustworthy, resonating deeply with students and educators alike.
Based on an in-depth discovery session and alignment with Aprendy’s brand adjectives, we have crafted three unique concepts for both the brand name and identity.
Concept 1 was ultimately selected for its ability to capture Aprendy’s dual focus on education and connection, with a major update to the color palette and overall visual identity to match the brand vision and mission. The calming gradient and mascot made the brand approachable and engaging, while the refined typography and thoughtful color palette conveyed professionalism and trustworthiness.
This combination allowed Aprendy to stand out as a modern, human-centered platform that inspires learning.The final brand identity not only reflects Aprendy’s mission but also provides a versatile foundation for its growth.
The aprendy mascot is a friendly apple with an expressive face, drawn in freeform gradients of Aqua Breeze to symbolize growth and knowledge.
With black outline limbs and a Wine Red bandana, the mascot represents energy, curiosity, and cultural exploration, embodying the brand’s core values of learning and connection.
Adoniram Tanaka - Founder of Aprendy
Human Tales
Formata
Breaking Through the Crowd with Effective Brand Strategy
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