Human Tales

Industry
Media, Publishing

Discipline
Brand Strategy, Visual Identity, Verbal Identity, Research

At its core, Human Tales is a platform that provides people with positive outlooks and various viewpoints on the world, with the aspiration of giving people hope, and desire to lead fulfilling lives. While the media is oversaturated with bad news, provocation, and negativity, our platform helps to remind people that there is still faith in humanity, a lot of good people around the world exist and are not getting enough spotlights.

The Human Tales logo embodies the essence of positivity, compassion, and human connection. Centered around a smiley face and conversation/chat bubble, the logo reflects the brand's mission to spread joy and optimism through storytelling. The smiley face symbolizes happiness and warmth, while the chat bubble represents open dialogue and shared experiences.

Spread Positivity to the World.

With the slogan “Spread Positivity to the World”, Human Tales build a platform that provides people with positive outlooks and various viewpoints on the world, with the aspiration of giving people hope, and desire to lead fulfilling lives.

The Impact
The brand now appears more memorable and trustworthy as a result of its new strong brand strategy and identity. The brand will also attract the right target audience.