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Industry
Fashion
Discipline
Brand Identity, UI/UX
Icemob, a luxury jewelry brand redefining iced accessories for men, collaborated with Haputra Studio to elevate its brand identity. Inspired by the Japanese concept of “Ma” (space and balance), the design incorporates minimalist aesthetics and a masculine tone. Deliverables included a refined logo, visual guidelines, social media templates, ad designs, and elements that resonate with Icemob’s ethos of individuality, excellence, and refined taste.
The new branding underscores Icemob’s commitment to empowering men pursuing their path of excellence, enhancing its appeal to discerning customers worldwide.
Kevin Feng - CEO and Founder of Icemob
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BRANDING / MARCH 24
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